Vital Pet Life to showcase science-backed pet wellness products at NAVC’s HiVE West

Vital Pet Life will exhibit at HiVE West in Phoenix on Oct. 24-25, 2026, where the brand plans to highlight two products built around ingredient transparency and responsible sourcing. The appearance gives the company a veterinary audience as it promotes omega-3 and digestive health supplements backed by third-party verification and the NASC Quality Seal.

Why it matters: - Vital Pet Life is using HiVE West to reach veterinary nurses, technicians and practice management professionals who influence pet health decisions. - The brand is positioning ingredient transparency, third-party testing and responsible sourcing as the core of its pitch to the veterinary community. - The event matters for pet owners because the company is framing nutrition and supplementation as tools for daily wellness, not just niche add-ons.

What happened: - Vital Pet Life will exhibit at HiVE West on Oct. 24-25, 2026, at the Phoenix Convention Center in Phoenix, Arizona. - HiVE West is presented by the North American Veterinary Community and focuses on education, connection and professional development for veterinary support staff. - Founder Donie Yamamoto, who launched Vital Pet Life in 2017, will showcase Only Salmon Oil® and Advanced Gut Health for Dogs at the event. - Both products carry the NASC Quality Seal, which indicates compliance with the National Animal Supplement Council’s quality and labeling requirements.

The details: - Only Salmon Oil® is described as a verified omega-3 supplement for dogs and cats. - Only Salmon Oil® is made with only salmon oil and does not include fillers or artificial ingredients. - The product is ASC certified, supporting responsible sourcing and independently verified aquaculture standards. - The product is ORIVO verified, which independently authenticates species and geographic origin. - Only Salmon Oil® includes EPA and DHA omega-3s tied to skin and coat health, joint mobility and overall wellness. - Advanced Gut Health for Dogs is a veterinarian-developed formula designed to support daily digestive health. - Advanced Gut Health for Dogs combines probiotics, prebiotics, postbiotics and complementary ingredients. - The product delivers 1 billion colony-forming units per single-serve packet. - Advanced Gut Health for Dogs uses canine-specific probiotics, including strains originally isolated from dogs and wolf ancestors. - The formula also includes digestive enzymes and other complementary ingredients for microbiome support. - Vital Pet Life says its products are guided by science, quality and accountability.

Between the lines: - The HiVE West appearance gives Vital Pet Life a chance to sell a broader brand story, not just individual products. - The emphasis on verification marks, certifications and traceability suggests the company is targeting buyers who want documentation behind supplement claims. - The company is also using education as a marketing channel through Unleashed Curiosity, a podcast hosted by Yamamoto and Dr. Amber Da Silva, the brand’s team veterinarian. - The podcast features veterinary professionals and industry experts discussing evidence-based pet wellness, nutrition, longevity and emerging research. - Vital Pet Life is also leaning on sustainability credentials, including WBENC certification, membership in the Pet Sustainability Coalition and a partnership with rePurpose Global. - The company says it prioritizes ingredient traceability through ORIVO and responsible seafood sourcing through ASC and MSC certified supply chains. - Vital Pet Life says its growth has been strong enough to earn its sixth appearance on the Inc. 5000 list in 2026.

What's next: - Vital Pet Life will use HiVE West to connect with veterinary professionals and discuss how nutrition and supplementation can support pets throughout their lives. - The company plans to keep pushing education through Unleashed Curiosity and related veterinary conversations. - More information is available at Vital Pet Life’s website and through the brand’s social channels.

The bottom line: - Vital Pet Life is betting that proof points, not just product claims, will help it stand out in a crowded pet wellness market.