America’s Women launches You + 2 midterm voter campaign

America’s Women is rolling out its You + 2 campaign nationwide to mobilize women voters ahead of the midterm elections, with a focus on families, faith, freedom and local engagement. The group says the effort grew from a 2020 text chain into a network of 40,000+ followers after helping reach an estimated 50,000 Arizona voters in 2024.

Why it matters: - America’s Women is trying to turn women voters into a more organized force ahead of the midterm elections. - The campaign centers on issues the group says resonate with women: female dignity, childhood innocence, school choice, parents’ rights and civic engagement. - The group argues women shape culture and elections, pointing to women outvoting men in every presidential election since 1980 and by 8.7 million in 2024.

What happened: - America’s Women announced its You + 2 campaign on Oct. 8, 2026, in Phoenix. - The campaign is designed to encourage women to bring two more women into the effort and commit to voting in their state. - The group says the effort began as a text chain in 2020 and has grown into a national movement. - America’s Women says the campaign is built to connect women through shared values and to mobilize them around the midterms.

The details: - The organization says You + 2 is meant to shift culture by starting local. - Weekly content from the group focuses on three questions: what is happening, why it matters, and what to do about it. - America’s Women says it promotes families, faith and freedom, including strong families, true education, childhood innocence, female dignity, engaged churches and informed patriotism. - The group says its broader work includes promoting women’s sports, school choice, real education and parental rights. - Kim Miller is founder and president of America’s Women and America’s Women of Action. - Miller is also a mother of five and a grandmother of seven. - Her family includes a daughter who serves as a Naval Flight Officer. - Miller has written for Family Research Council’s The Washington Stand on school choice and women’s sports. - In a recent opinion piece, Miller said she believes fairness and kindness can coexist in women’s sports.

Between the lines: - The campaign is aimed at persuasion as much as turnout. - By framing the effort around local action and personal connection, America’s Women is betting that neighborhood-level organizing can scale into broader political influence. - The group’s message pairs social conservatism with voter mobilization, a combination designed to keep ideology tied to practical election activity.

What’s next: - America’s Women is pushing the You + 2 message into the midterm cycle and asking women to recruit other women to vote. - The organization says it will continue publishing content meant to inform, engage and mobilize women voters nationwide. - The group says its long-term goal is to help women become informed, engaged and voting participants in elections.