BURN Lagree expands to Tempe as Lagree surges beyond Pilates

BURN Lagree will open its third Valley studio in Tempe in early-to-mid August, extending the patented Megaformer workout to South Tempe as national attention on Lagree accelerates. The move gives the Arizona chain a wider footprint just as the fitness method gains mainstream momentum and clearer separation from Pilates.

Why it matters: - Lagree is moving from a niche, celebrity-adjacent workout into the mainstream, and BURN Lagree is using that momentum to expand in the Valley. - The new Tempe studio will put the method within reach of more residents in Tempe, Chandler and Ahwatukee. - National coverage has sharpened the distinction between Lagree and Pilates, which may help consumers understand why Lagree is attracting new demand.

What happened: - BURN Lagree will open its third Valley location in August at 8750 S. Rural Road, Suite 102, in South Tempe. - The studio expects a soft opening in early-to-mid August 2026. - BURN Lagree was founded in 2017 in Old Town Scottsdale. - The company later expanded to Uptown Phoenix and now Tempe. - Rebecca Costa, owner and Lagree Master Trainer at BURN Lagree, said the studio has offered the “real version” of the method in Arizona since 2017.

The details: - BURN Lagree uses the patented Megaformer™ machine. - The Lagree Method combines strength training, muscular endurance, flexibility, balance and core work in a single 45-minute, low-impact session. - The method relies on slow, continuous tension and progressive overload. - BURN Lagree says the format is designed to drive visible physical change while staying easy on joints and connective tissue. - Existing Valley locations are in Old Town Scottsdale at 7620 E. Indian School Road, Suite 111, and Uptown Phoenix at 5600 N. 7th Street, Suite 120. - The Tempe studio is intended to serve clients across Tempe, Chandler and Ahwatukee. - More information is available on the company's website and Instagram.

Between the lines: - The opening comes as national media has drawn a sharper line between Lagree and Pilates, framing Lagree as a separate fitness method rather than a reformer Pilates variation. - That distinction matters for studios like BURN Lagree because clearer category awareness can widen the customer base beyond early adopters. - BURN Lagree is positioning itself as the Valley leader in a category that is still gaining recognition.

What's next: - BURN Lagree will begin serving Tempe-area clients after the early-to-mid August soft opening. - The company is likely to lean on its existing Arizona base as interest in Lagree keeps growing nationally. - The Tempe location gives BURN Lagree another foothold as it continues to expand across the Valley.

The bottom line: - BURN Lagree is betting that Lagree's breakout moment will translate into more local demand, and Tempe is the next test of that growth.